Terms of Service

Last updated: 16 May 2026

These Terms of Service govern your use of Bluumme (the iOS and Android mobile app and the website at https://bluumme.com). Please read them carefully — by signing up or using the service you accept these Terms.

The legally binding version for users in Germany is the German Nutzungsbedingungen. The English version is provided for convenience.

1. Provider and scope

The provider is:

Emir Atay Metzer Str. 62 40476 Düsseldorf, Germany Email: hello@bluumme.com

("Bluumme", "we", "us")

These Terms apply to all users ("you", "user") of the Bluumme app and website.

2. Description of the service

Bluumme is a camera-only social application. You can:

• Capture and publish photos and videos directly from the camera
• Participate in weekly themed challenges
• Rate, comment on posts and follow profiles
• Build personal rankings and streaks

The service is currently free of charge. We reserve the right to introduce paid features in the future; existing free features will be transitioned only with reasonable prior notice.

3. Eligibility

• Minimum age: 13 years.
• Users under 16 in Germany require parental consent under Art. 8 GDPR.
• You confirm that the information you provide at sign-up is true.
• One account per person, unless we expressly grant exceptions.

4. Contract formation

A user contract between you and us is concluded once you complete sign-up. The contract language is English (or German, where applicable). We do not separately store the contract text; you can view these Terms at any time at https://bluumme.com/terms.

5. Right of withdrawal (consumers)

Bluumme is a digital service made available immediately and free of charge. As such, no statutory right of withdrawal under §§ 312g, 355 of the German Civil Code applies. You may, however, close your account at any time without giving reasons (see section 11).

6. Your obligations

By using Bluumme you agree not to:

• post unlawful, abusive, defamatory, violent, pornographic, harmful-to-minors, discriminatory or harassing content;
• post content for which you do not hold sufficient rights (copyright, personality rights, or other third-party rights);
• post personal data of others without their consent;
• distribute spam, chain letters, pyramid schemes or unauthorised advertising;
• distribute malware or exploit security vulnerabilities;
• use automated access (bots, scrapers) without our express written consent;
• impersonate other people or entities;
• circumvent technical protection measures.

Bluumme may only be used with the means permitted by the device manufacturer and platform provider (Apple, Google).

7. User-generated content (UGC)

7.1 Ownership and licence

You retain all rights to the content you publish on Bluumme. By uploading content, you grant us a non-exclusive, worldwide, royalty-free, sublicensable and transferable licence to store, display, distribute, reproduce, modify (e.g. for format adaptation, thumbnails) and make your content publicly available — solely for the purpose of operating, improving and promoting the service.

This licence ends when you delete your content or close your account, except for:

• content that has been shared or quoted by other users,
• backups (up to 30 days),
• aggregated or anonymised data.

7.2 Responsibility

You are solely responsible for your content. Bluumme does not pre-screen content.

7.3 Moderation, reporting, suspension

Bluumme reserves the right to remove content without prior notice and to suspend or terminate accounts where:

• a violation of these Terms or of applicable law has occurred;
• content is reported with sufficient grounds (section 7.4);
• there is a reasonable suspicion of abuse or security risk.

We will notify users about account suspensions by email where possible and legally permitted. You will be given the opportunity to challenge the action, unless prevented for legal reasons (e.g. authority order).

7.4 How to report

You can report content or users via the "Report" function in the app. The three-dot menu on any post offers Report Post; the three-dot menu on a profile offers Report User. In both cases you pick one of five categories: spam or misleading, harassment or bullying, nudity or sexual content, hate speech, or something else. Alternatively, write to hello@bluumme.com. We review reports within 24 hours and take appropriate action. The full process is described in our Content Moderation Policy.

7.4.1 Automated pre-publication filter

We run a small profanity filter over captions and usernames that blocks universally recognised slurs in the languages we support. This is a preventive measure and not a substitute for human moderation.

7.5 Blocking

You can block other users in the app settings. Blocked users cannot find you in search, comment on your content, rate it, or view it.

8. Protection of minors and harmful content

We do not tolerate content that:

• endangers or exploits minors in any way;
• contains sexualised depictions of minors;
• glorifies drug use;
• depicts self-harm or suicide in a way that may encourage similar behaviour in others.

Such content will be removed immediately and, where required, reported to the competent authorities.

9. Bluumme's rights

We retain all rights in the service itself, including the software, design, logo, the "Bluumme" trademark, and all content we create. Any use of these rights beyond ordinary use of the service requires our written consent.

10. Availability of the service

We aim for high availability but do not guarantee it. Maintenance windows, technical failures and adaptations may make the service temporarily unavailable. Because Bluumme is currently offered free of charge, no specific availability is owed.

11. Termination and account deletion

You can close your account at any time via the app settings under "Delete account". Upon deletion, your content (subject to section 7.1) and your personal data (subject to our Privacy Policy) are removed.

We may terminate your contract for cause, in particular for serious or repeated violations of these Terms.

12. Liability

12.1 Unlimited liability

We are liable without limitation for damages:

• caused intentionally or by gross negligence;
• arising from injury to life, body or health;
• under the German Product Liability Act or any guarantee we have given.

12.2 Limited liability

For slight negligence in breaching an essential contractual obligation (Kardinalpflicht), our liability is limited to the foreseeable damage typical of the contract. Essential contractual obligations are those whose fulfilment makes the proper performance of the contract possible in the first place and on whose observance the contracting party may regularly rely.

12.3 Excluded liability

Any liability beyond this — in particular for slight negligence in non-essential obligations and for lost profits, indirect or consequential damages — is excluded.

12.4 Third-party content

The respective users are responsible for user-generated content. Bluumme is only liable from the moment it becomes aware of a specific infringement, in accordance with §§ 7-10 DDG (German Digital Services Act).

13. Changes to these Terms

We may amend these Terms to reflect new legal requirements, new features or security measures. We will announce material changes at least 14 days before they take effect, in the app and by email. If you do not object within this period, the amended Terms are deemed accepted. We will specifically point out this right of objection and its meaning in the change notice.

14. Final provisions

14.1 Governing law

These Terms are governed by the law of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods. For consumers, the mandatory protections of the law of the country in which the consumer has their habitual residence remain unaffected.

14.2 Jurisdiction

If you are a merchant, a legal entity under public law or a special fund under public law, Düsseldorf is the exclusive place of jurisdiction. Otherwise, statutory provisions apply.

14.3 Severability

If any provision of these Terms is or becomes invalid, the validity of the remaining provisions is not affected.

14.4 EU online dispute resolution

The European Commission's online dispute resolution platform is available at https://ec.europa.eu/consumers/odr. We are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

14.5 Privacy

Our Privacy Policy applies in addition to these Terms.

14.6 Platform-specific terms

If you access Bluumme via the Apple App Store or Google Play, the respective platform terms apply additionally. Apple and Google are third-party beneficiaries of this agreement to the extent required by their platform policies, but are not parties to this contract.

14.7 Apple-specific provisions (App Store EULA addendum)

Where Bluumme is downloaded through the Apple App Store:

• This agreement is between you and Bluumme, not Apple. Apple is not responsible for the app or its content.
• Apple has no obligation to provide maintenance or support for the app.
• In the event the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any). Apple has no other warranty obligation.
• Bluumme, not Apple, is responsible for addressing any claims you or any third party may have relating to the app.
• Apple and Apple's subsidiaries are third-party beneficiaries of this agreement and will have the right (and will be deemed to have accepted the right) to enforce this agreement against you.

If you have questions about these Terms, contact us at hello@bluumme.com.